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O Novo Novo


The last time I was in London I was astonished by the magnitude of consumerism in contemporary society. On a visit to some major stores in Oxford Street, I came across a new product-type, the vintage, now sold in retailer stores, which until then took the apology of the new as their motto. This new product made me think about the history of fashion, Marxism and the capitalist society. I decided to make a small fanzine with the texts I wrote on the subject.


— 2010 / A5 / digital print / recycled paper